The SERVQUAL seven gaps model, a tool for measuring service quality, can be adapted for employer branding to understand the gap between employees' expectations and perceptions of an organization. This adaptation considers employees as customers and the organization as the service provider. Addressing these gaps can improve employer branding efforts, employee satisfaction, and organizational success. An employer brand encompasses elements like culture, values, benefits, work-life balance, employee engagement, diversity, inclusion, reputation, and employee testimonials.